Gigi Chang Senior Product Designer

Brand Identity

Identities that look sharp on day one and still hold up at scale.

I design brand identities for startups and growth-stage companies, and I don’t stop at the logo. With a background in illustration and more than a decade in product design, I build visual systems that carry through to the app, the website, the pitch deck, and every ad in between.

  1. Mobility · Copenhagen, Denmark

    Dribe

    A brand identity for a new way to drive.

    0 to nearly 2,000 members in 18 months; ranked a top-3 provider in Denmark

  2. Hospitality · Premium stays

    Teder

    Turning the meaning of a name into a mark.

  3. Sports Betting · Tennessee, US

    ZenSports → VIP Play

    A rebrand built to compete in a regulated, high-energy market.

    $10K sweepstakes, Players Club VIP program, esports and NFT campaigns

  4. Healthcare · San Antonio, TX

    LASO Health

    A warmer, more human face for healthcare.

  5. Logistics · Freight

    Rigz

    Warm, friendly, and trustworthy, in an industry that is usually none of those.

Let’s build your brand

Need a brand that holds up from the first logo to launch day?

I design identities that are ready for the real world: the product, the website, the pitch deck, and every campaign that follows. One designer, one consistent system, no hand-off gaps.

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