Logistics · Freight
Rigz
Warm, friendly, and trustworthy, in an industry that is usually none of those.
Rigz is a carrier app built with TRKX, a transportation platform that connects shippers and brokers with a network of more than 5,000 carriers. Freight software tends to be gray and utilitarian.
I developed a style direction that feels warm, friendly, and trustworthy, so drivers feel supported rather than processed. It covers the logo lockup, color, buttons, and core UI elements, and it set the tone for the carrier app and website.
Style direction #2
Innovation meets transportation
A bold red-and-black palette, generous white space, and real photography of the people who move freight give the brand a human, dependable feel across app and web.
Original design files
Rigz
Carrier app: sign up, finding loads on a map, the load list, and the multi-step load registration with document upload.
