Gigi Chang
Gigi Chang · Senior Product Designer

I design products that help companies grow, raise money and get acquired.

Senior product designer, 10+ years, 80+ companies including Fortune 500 and Inc. 500. I design and prototype with AI, so teams go from Figma to working code in half the time.

See a product that got acquired

80+ companies across 14+ industries

A few of them: Fortune 500 and Inc. 500 brands, and startups from seed to exit.

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Selected work

Six products, most business impact first.

VIP Play website home, scrolling from the hero to investor relations
VIP Play app: new-customer offer and odds by league
01 · ZenSports → VIP Play · Sports betting · crypto · esports

Designed the peer-to-peer betting platform KeyStar Corp acquired, from custom bets to crypto payouts

One design system carried ZenSports across sports betting, esports and partner games, then into the VIP Play rebrand after the acquisition.

Role
Brand, Product & Marketing Designer
Result
Acquired by KeyStar Corp, a publicly traded company, in 2022
Published web bulletin: icon hero and a contents sidebar
The same bulletin on an iPhone
Password protected
04 · Bulletin Builder · Nonprofit SaaS · Greek Orthodox Archdiocese of America · in client review

Redesigned the tool parishes use to build one weekly bulletin and publish it to print, web and email

Parish staff build their Sunday bulletin once, and Bulletin Builder lays it out for paper, the web, email and Listserv, each format designed for where it’s read.

Role
Product designer, through Unosquare
Result
Dashboard, editor, previews and publishing for every format · in client review
GEM investor portal: holdings tables, performance and line-item views
05 · GEM · Fintech · OCIO and alternative investments

Turned paper investor reports into a self-serve portal for an OCIO firm

Investment clients now check allocation, risk and liquidity on their own, on desktop and mobile.

Role
Senior Lead Designer, sole designer
Result
Launched August 2025 · fewer support requests and manual reports
CD Baby release details with tracks, distribution and monetization status
Release details on mobile
06 · CD Baby · Music tech · artist dashboard

Gave 2M independent artists a dashboard that says what to fix and what’s working

The logged-in artist experience, from guided upload to distribution status, fix-it alerts and streaming performance, plus the marketing site.

Role
Product designer, web app and marketing site
Result
Artist dashboard, upload flow and marketing site, on desktop and mobile

More case studies

B2B, AI and brand work, in the same format.

See 34 more projects

Need a product that helps the business grow?

I’m open to senior product design roles, remote in the US. The fastest way to reach me is email.

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