Sports Betting · Tennessee, US
ZenSports → VIP Play
A rebrand built to compete in a regulated, high-energy market.
ZenSports is a fast-growing peer-to-peer sports betting platform, later rebranded as VIP Play (OTC: VIPZ). To reach a younger audience and earn credibility in a crowded category, the company needed a bolder, more energetic brand.
I created the style guide and carried it across the mobile app, a Webflow website, and a steady stream of marketing creative: promotions, odds cards, influencer campaigns, sweepstakes, and esports tournaments. Every ad was designed to meet Tennessee’s gaming advertising rules without losing its punch.
Brand in action
One look, from app to ad
A dark, high-contrast base with electric color and bold condensed type makes every surface feel like game day. The same system powers the betting app, the website, and hundreds of fast-turnaround social and paid ads.
On the web
Long pages, same energy
The esports hub and the VIP Play homepage carry the system into long-form pages. The dark base, electric color, and bold condensed type stay consistent from the desktop hero to the last mobile scroll.
Original design files
ZenSports → VIP Play
The rebrand across every surface: the portfolio case slide, the esports hub and VIP Play homepage, the ZenSportsia NFT site, the betting app, promo landing pages, and the campaign ads that took it to market.
