Sports Betting · Tennessee, US
ZenSports → VIP Play
High-volume promo creative for a regulated market.
Sports betting runs on a weekly rhythm: new games, new odds, new offers. I designed the always-on campaign engine for ZenSports (now VIP Play): odds boosts, same-game parlays, sweepstakes, influencer promo codes, in-app tiles, and live-stream graphics.
Every piece carries responsible-gaming messaging and follows Tennessee’s advertising rules, while still feeling bold enough to compete with the national brands.
Original design files
ZenSports → VIP Play
Every campaign asset in production sizes: in-app promo tiles, influencer cards, 4:5 social, and live-stream backgrounds.
