Gigi Chang Senior Product Designer

Music Tech · Website Redesign

CD Baby

Built for independent artists, from first upload to global release.

CD Baby is one of the largest distributors for independent musicians, delivering releases to Spotify, Apple Music, TikTok, and 150+ platforms worldwide.

I redesigned the marketing site around how artists decide: a bold homepage that proves scale ($1B paid, 2M artists), transparent pay-per-release pricing, a distribution-partner directory, step-by-step platform guides, and blog and lead-gen templates the content team can reuse. Every page was mapped in a user flow and designed for desktop and mobile.

Scope
Site redesign, pricing, partner pages, blog, lead-gen templates
Audience
Independent artists and labels
Highlights
User-flow mapping, desktop + mobile, reusable page templates
CD Baby: cdb home
CD Baby: cdb pricing
CD Baby: cdb dsps
CD Baby: cdb article
CD Baby: cdb m home
CD Baby: cdb m pricing
CD Baby: cdb m home
CD Baby: cdb m dsps

Original design files

CD Baby · Website

Full-length homepage, pricing, distribution partners, Spotify guide, blog, article, release detail, and lead-gen template, plus mobile layouts.

CD Baby: Spotify guide
Spotify guide
CD Baby: Release detail
Release detail
CD Baby: Blog home
Blog home
CD Baby: Lead-gen template
Lead-gen template
CD Baby: Blog · mobile
Blog · mobile

Let’s build your site

Need a website that makes the right first impression?

From brand direction and style tiles to responsive layouts and clean developer hand-off, I design sites that look sharp, read clearly, and move visitors to act.

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